Although I never worked in the creative department, I made it to a Cannes Finalist in 2012. It was an activation to bring awareness of bags with bombs in the Mumbai local trains. All thanks to a great and enduring relationship with my creative director Ryan Menezes
Happy to have won an Atticus Award in 1997 when I was at JWT Johannesburg. It is given by WPP for original writing in marketing communication. The paper was called 'A Two Way Relationship'. It was an experiment using Transactional Analysis to determine Brand Personality

The difference between Nationalism and Patriotism

first published on LinkedIn on May 24, 2016 Preamble These two words Patriotism and Nationalism have been bandied around both by the government, the media and the people at large for some time now. Add to that another word that may be related in some way and that is ‘intolerance’. In fact perhaps it is the word intolerance that has …

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Did Identity Politics influence Identity Marketing?

i Over the last 5 years we have seen the rapid rise of what is being called Identity Politics. Where people of a particular race, religion or social background form political alliances and move away from traditional broad-based politics. The election of Donald Trump, the change of government in India and Brexit in the UK in many ways was an …

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The Magical Nostalgia of Old Brands

( This article was first published in THEWIRE.IN on July 7, 2018 ) Brands are like people. They grow old. Some wither and die. Some barely manage to stay alive, and others achieve near immortality. What is it about some brands that can keep them going for hundreds of years while others fade away? Recently Parle-G launched a nostalgia campaign for young millennials, which touched upon memories …

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Are Kellogg and Haldiram strange bedfellows?

With the possibility of an alliance between Kelloggs and Haldirams which of course did not have any official confirmation from either companies, Kellogg and Halidram’s is an interesting combination for a merger. If you look at the history of Kellogg it was the first company to place a dietician and nutritionist in their company, so passionate were they about people’s …

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Will Baba Ramdev succeed with fashion?

One of the principles of yoga may well be to stretch but does that apply equally to the practice of branding ? Baba Ramdev might be a brand that has reached the end of its elasticity. After all, brands are not infinitely elastic. Patanjali’s core competence of being Indian and ayurvedic augurs quite well for the their current repertoire of brands …

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The New Face of Creativity

Without making a grand announcement, how we define the creative department in an agency may have quietly changed. Perhaps the biggest change started taking place when the large media agencies started hiring creative people realising that their clients were not looking for just media solutions from them. Besides of course the fact that the digital environment is radically changing the …

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The New Face of Creativity

Without making a grand announcement, how we define the creative department in an agency may have quietly changed. Perhaps the biggest change started taking place when the large media agencies started hiring creative people realising that their clients were not looking for just media solutions from them. Besides of course the fact that the digital environment is radically changing the …

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