Leaders have to be politically correct

The term ‘politically correct’ in modern usage, is used to describe some language, policies, or measures that are intended to avoid offense or disadvantage to members of particular groups in society. I recently heard a two year old recently reciting all the old nursery rhymes I knew. But I stumbled as…

FMCG Companies face an Innovation Gap

The old recieved wisdom still holds sway in the world of fmcg marketing. The classic fmcg giants have to change radically, not only in in terms of their communication and media strategies but also in their marketing and brand strategies, innovation set-up and innovation cycles. Many of them…

Amazon introduces the future of shopping. No Queues. No Check Out.

No wonder Amazon is being referred to as the ‘tech giant’ these days in the press. It’s no longer the ‘online store’, ‘e-commerce giant’ or anything else, although its immediate competition in e-commerce seems to see it that way, to serve its own purpose. With Alexa becoming the…

If the guy reporting to you is a competent idiot

Recently Dr Cameron Sepah, Professor of Psychiatry at UCSF Medical School, wrote a very impressive article on corporate culture called Your Company’s Culture is Who You Hire, Fire, & Promote. I was particular impressed with the guy he called the CA ( abbreviated to keep this politically correct…

Ikigai – Or why I wake up in the morning

Background Some time ago I did an update with just this Ikigai diagram and now I can see that it has over 100 likes and over 80 shares so I was inspired to write about it again. “Sometimes when you lose your way, you find YOURSELF.” ―   Mandy…

Can you really research Creativity?

Advertising Imitates Humour Two ingenious gentlemen called Stephen King and Jeremy Bullmore of JWT London, in the 60s, threw 2 buckets of hot water on the existing communication theory, prevalent at the time. They argued at a client meeting, while presenting a piece of creative work, that the…

Has Bollywood influenced Indian Male Behaviour?

Anti-mimesis is a philosophical position that holds the direct opposite of Aristotelian mimesis. Its most notable proponent is Oscar Wilde who in his 1889 essay The Decay of Lying said that, “Life imitates Art far more than Art imitates Life”. That raises a very important question for us. If Indian cinema is…

What if you get passed up for a promotion?

Unfortunately some of us have to go through this eventuality at some point of time in our career. Of course, the lucky ones will escape. First of all it is natural to get quite emotional, if you are passed up for a promotion. If for any reason, the…

Does using the same idiom as someone else make an idea original?

Ad Buzz January 18 which first appearing in mxmindia.com on January 18 The death of Kapil Mohan, the creator of the Old Monk rum drew a number of memoirs and essays on this iconic brand.  But one particular ad on social media on January 10, became quite popular…

Are Corporate Titles becoming Cheap these days?

More than 20 years ago, when I was working in Johannesburg, one of my colleagues told me ‘ I wish I was working in India’, which came as a bit of a surprise for me. India was still not the most attractive place to work in for people…
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