Share-a-cab Chronicles – A new Market Research Tool?

You might think that taking a Uber Pool or Ola Share is just a way of cutting down transportation costs. Or meeting interesting people on the way to office? Or going by the new rule introduced by Uber overseas where they ban flirting and physical contact between passengers…

How Data Theft is affecting the Elections

Data Theft whether from Aadhar or Facebook has increasingly become a serious thing to worry about. With Cambridge Analytica’s involvement both in the Bihar 2010 polls, the Donald Trump campaign and the Brexit vote, it seems like the world’s population has to be worried about any election being…

The Uneasy Truce between the Central Bank and the Government

On June 8, 2017, I had written a piece on LinkedIn The Uneasy Truce between the Central Bank and the Government where I had explained how Raghuram Rajan had become the sacrificial goat in the ongoing conflict between the Reserve Bank of India and the Government especially on…

How to kill a brand in a week

First published in February 20, 2018   Ad Age published an article 4 days ago where they asked experts what would happen to the brand Nirav Modi as a result of the Punjab National Bank scam, and the experts all said nothing would happen to the brand from…

Would Jane appeal to the Indian John?

If the damage done by its insensitive PR launch is not too great, yes. India’s drinking patterns differ significantly from those in any other market in the world. Much has been written about how India is the world’s largest whiskey market. Unfortunately, most of what we drink is…

Who exactly is India’s Middle Class, anyway?

The Economist article ” The Elephant in the Room, India’s missing middle class” published on January 18, 2018, was not always complementary to the Indian economy and its potential, although the article had several truths that might have hit home.  The Economist projected the Indian middle class at 78…

Busting the Myth of Generational Targeting

It has become intellectually superior to start any discussion on marketing and advertising with at least one reference to generational targeting. The real question is how relevant is an American view of generations relevant to the rest of the world including India? The Baby Boomers about whom volumes have…

The hidden Motivations of Fraudsters

The first thought that struck me, when I was reading about how Nirav Modi leveraged the banking system where he was accused of obtaining fake LOUs ( Letters of Undertaking ) worth $1.77 billion from PNB ( Punjab National Bank ), was why would a billionaire want to…