A Lesson from FIFA 2018: Performance not the only Measure of Success

There was a lesson to be learnt from the recent FIFA World Cup 2018. Japan and Senegal had a tie. When Yerry Mina from Colombia did a second-half header to secure a victory of 1-0 over Senegal, they had needed only a point in their final Group H…

The Difference between Company Money and Personal Money

When recent press reports alluded to the possibility that Ad King Sir Martin Sorrel might have used company money to pay for personal expenses which resulted in his having to leave the company, it brought to top-of-mind a practice that is perhaps also alive in India especially amongst…

Millennial Mania

  Millennials like family cars Most Indian marketers seem to have been suddenly overcome by millennial mania.  Maybe it is the sheer amount of American marketing literature pervading our ranks, that tries to find commonalities in a large and diverse group of people.  Our first chant for India…

The Client-Agency Relationship : Where is it going?

To investigate the changing dynamics of the client-agency relationship, one needs to delve into a bit of history. Until the 90s, ad agencies for almost a century were compensated by a 15% agency commission. While it might seem that it was the client who compensated the agency, the…

The Power of Employees who take a Stand

When Google agreed to help the Pentagon with AI for defense purposes, the employees at Google threw a fit. They didn’t want their company to be remotely connected with war. 4000 employees signed a petition that they didn’t want Google to go ahead with Project Maven, a program…

The Return of Sorrell

If you thought that Martin Sorrell’s exit from the WPP group was the end of a great career you were wrong. Sorrell now 73, who stepped down from WPP a few months ago, is making a comeback with a new advertising (and marketing services) venture. With his experience…