Are Kellogg and Haldiram strange bedfellows?

With the possibility of an alliance between Kelloggs and Haldirams which of course did not have any official confirmation from either companies, Kellogg and Halidram’s is an interesting combination for a merger. If you look at the history of Kellogg it was the first company to place a…

Are Corporate Titles becoming cheap these days?

More than 20 years ago, when I was working in Johannesburg, one of my colleagues told me ‘ I wish I was working in India’, which came as a bit of a surprise for me. India was still not the most attractive place to work in for people…

The Trouble with Introverts

(They are aloof, they are weird and they hide from the world all the time)Over the last few years, I have read an awful lot about introverts. I know now that roughly they are a third of our population and to that extent they are not some kind…

Will Baba Ramdev succeed with fashion?

One of the principles of yoga may well be to stretch but does that apply equally to the practice of branding ? Baba Ramdev might be a brand that has reached the end of its elasticity. After all, brands are not infinitely elastic. Patanjali’s core competence of being Indian…