How the Gig Economy might affect Employment Rates

Counting the Gigs in the Gig Economy For the last couple of years, the current government has been under pressure on employment rates which are seemingly lower than before. But often the reality on the ground doesn’t seem to always match. Over the last few decades, the Indian…

Is the ICC World Cup, India’s Superbowl?

The other day I was having a casual discussion with some marketing experts on whether the ICC World Cup is our Super Bowl.  Yes and No.  The Super Bowl represents the most prestigious marketing event of the year. Which is why it draws so many specially made commercials and each…