I started life as a professional musician in my teens. After playing live in venues all over India, I was picked up by HMV and Polydor as a recording artist where I cut several records.

But it was time to go back to college and some serious studies. I postgraduated in Econometrics & Mathematical Economics from the University of Mumbai. After doing a short stint in market research I finally joined Advertising.

I spent close to 40 years in advertising and  worked the longest with JWT.  Then I did a startup for JWT in Kenya and moved on to JWT South Africa. From there I traveled to JWT China as Director-in-Charge -Unilever, handling Unilever for China, Taiwan, and Hong Kong.

I was a shareholder-director at Euro RSCG (the erstwhile Havas), CEO at a Y & R agency and later was CEO and Executive Director of a Hakuhodo agency.

My last assignment was as Chief Mentor, HGS Interactive, a part of Hinduja Global Solutions, a 40,000 employee company with offices globally. HGS is quoted on the NSE/BSE. www.hgsinteractive.com

What I do now

I currently work as an Advisor on Brand Strategy helping some of the blue-chip companies in the country.

I am also an avid writer and have published over 340 articles on LinkedIn.  In 2016 I was voted the #1 Top Voice on LinkedIn – one of the most read writers on LinkedIn India. In 2018 I was voted among the 100 emerging voices on www.yourstory.com