Salman Khan : The Rise and Fall of a Brand

The Indian marketer’s obsession with celebrities is well known. If we lack an idea for the brand the easiest way to make up is to have a celebrity in the advertising. Or in other words, the celebrity becomes the advertising idea. Salman as a celebrity brand has had…

How much is the Air India brand really worth?

With speculation rife on the sale of Air-India, the question that arises is how much the brand Air India is really worth. With excess staff, below par service, and other inefficiencies, experts have been speculating that the only real benefit for buying Air India is its brand value.…

Share-a-cab Chronicles – A new Market Research Tool?

You might think that taking a Uber Pool or Ola Share is just a way of cutting down transportation costs. Or meeting interesting people on the way to office? Or going by the new rule introduced by Uber overseas where they ban flirting and physical contact between passengers…

How to kill a brand in a week

First published in February 20, 2018   Ad Age published an article 4 days ago where they asked experts what would happen to the brand Nirav Modi as a result of the Punjab National Bank scam, and the experts all said nothing would happen to the brand from…

Would Jane appeal to the Indian John?

If the damage done by its insensitive PR launch is not too great, yes. India’s drinking patterns differ significantly from those in any other market in the world. Much has been written about how India is the world’s largest whiskey market. Unfortunately, most of what we drink is…

Who exactly is India’s Middle Class, anyway?

The Economist article ” The Elephant in the Room, India’s missing middle class” published on January 18, 2018, was not always complementary to the Indian economy and its potential, although the article had several truths that might have hit home.  The Economist projected the Indian middle class at 78…

Busting the Myth of Generational Targeting

It has become intellectually superior to start any discussion on marketing and advertising with at least one reference to generational targeting. The real question is how relevant is an American view of generations relevant to the rest of the world including India? The Baby Boomers about whom volumes have…

Tata Nano – Many would be sorry to see it go

When Tata Motors MD Guenter Butscheck told the press this week that Tata Nano might see a phase-out in 2019, one couldn’t but help feel a twinge of sadness. After all, the Nano was touted as being the cheapest car in the world in 2009 when it was…

FMCG Companies face an Innovation Gap

The old recieved wisdom still holds sway in the world of fmcg marketing. The classic fmcg giants have to change radically, not only in in terms of their communication and media strategies but also in their marketing and brand strategies, innovation set-up and innovation cycles. Many of them…

Does using the same idiom as someone else make an idea original?

Ad Buzz January 18 which first appearing in mxmindia.com on January 18 The death of Kapil Mohan, the creator of the Old Monk rum drew a number of memoirs and essays on this iconic brand.  But one particular ad on social media on January 10, became quite popular…