The Return of Sorrell

If you thought that Martin Sorrell’s exit from the WPP group was the end of a great career you were wrong. Sorrell now 73, who stepped down from WPP a few months ago, is making a comeback with a new advertising (and marketing services) venture. With his experience…

What if the Consultancy consumes the Ad Agency?

  Late last year Bain Capital bid 152 billion yen ( US 1.35 billion ) for ADK in which WPP has held a 25% stake in ADK for the last 20 years. WPP’s stake had been valued at $290 million. ADK held a 2.4 percent stake in WPP…

The Face off between Consultancies & Communication Groups

    Steve Jobs is once known to have said, “We do no market research. We don’t hire consultants”. So obviously Steve Jobs didn’t have much faith in either but for some time now marketing trade magazines have been publishing articles on what might be described as a…

Is Business Transformation the new buzz word?

  Recently for an interview for the vacancy of a Digital Strategy Head, one of our candidates when asked what was his favourite line of activity, said it was Business Transformation. In the 70s and 80s people used the word Positioning in equal abandon. You could almost substitute…

Will a Consulting unit work within the Advertising Agency?

  Hakuhodo recently announced a consulting unit called Teko within their overall agency model, which seems like an interesting spin-off to the ad agency. Especially since recent news has stressed on the consultancy as being a threat posed to the communication groups. This is largely because the consultancy…