Busting the Myth of Generational Targeting

It has become intellectually superior to start any discussion on marketing and advertising with at least one reference to generational targeting. The real question is how relevant is an American view of generations relevant to the rest of the world including India? The Baby Boomers about whom volumes have…

Let’s stop the Overworking Culture

When an Infosys techie was murdered using a computer cable by a security guard at their Pune campus, besides feeling extremely shocked and sorry for the young lady, the first thought that came to my mind was ‘ What was she doing at work on a Sunday?’ But…

Leaders have to be politically correct

The term ‘politically correct’ in modern usage, is used to describe some language, policies, or measures that are intended to avoid offense or disadvantage to members of particular groups in society. I recently heard a two year old recently reciting all the old nursery rhymes I knew. But I stumbled as…

Ikigai – Or why I wake up in the morning

Background Some time ago I did an update with just this Ikigai diagram and now I can see that it has over 100 likes and over 80 shares so I was inspired to write about it again. “Sometimes when you lose your way, you find YOURSELF.” ―   Mandy…

Has Bollywood influenced Indian Male Behaviour?

Anti-mimesis is a philosophical position that holds the direct opposite of Aristotelian mimesis. Its most notable proponent is Oscar Wilde who in his 1889 essay The Decay of Lying said that, “Life imitates Art far more than Art imitates Life”. That raises a very important question for us. If Indian cinema is…

The Acrimony between South and North Mumbai

The first time it struck me that large looming cities have distinct populations that hate each other, was when I was in New York about fifteen years ago. I had decided to visit an old colleague in Brooklyn. We were meeting after a few years, and she wanted…

Did Bollywood make us the world’s biggest whisky drinkers?

India’s drinking patterns differ significantly from any other market in the world. Much has been written about how India is the world’s largest whisky market. Unfortunately most of what we drink is technically rum since it is made from cane rather than grain. A little whisky flavouring to…

Do Indian Employers resent giving you Annual Leave?

I moved from a global company after many years to a local promoter led company, and I couldn’t help feeling the resistance to granting me my annual leave. The first time I applied for leave I was told that the company was not doing as well as it…

Will we ever see a New York Bandh? Or a London Bandh?

Somehow a Bandh seems to be a very Indian problem.  Even as a young teenager in the 60s I remember Bandhs.  And I always wondered what sense it makes.  Last night I was at a neighbour’s flat and I could see their children who were between ten and…