Is Business Transformation the new buzz word?

  Recently for an interview for the vacancy of a Digital Strategy Head, one of our candidates when asked what was his favourite line of activity, said it was Business Transformation. In the 70s and 80s people used the word Positioning in equal abandon. You could almost substitute…

2018 :Coping with the past and looking into the future!

  While it is popular to be optimistic about a new year, it does seem like 2018 will depend largely on how to cope with some of the mis-deeds of the last few years. One of the phenomena that has struck us the world over is that victory…

Will a Consulting unit work within the Advertising Agency?

  Hakuhodo recently announced a consulting unit called Teko within their overall agency model, which seems like an interesting spin-off to the ad agency. Especially since recent news has stressed on the consultancy as being a threat posed to the communication groups. This is largely because the consultancy…

Will India revise its policy on Net Neutrality post the US decision?

  Most of you will remember that TRAI had laid guidelines on net neutrality in 2016. This was on the heels of Facebook offering free internet under certain conditions via Free Basics which started a raging debate in the country on the subject of net neutrality. Jay Parikh,…