Misdirection is an Important Ploy in PR Strategy

In the entire ICICI Bank – Videocon controversy what I have been admiring most is the PR strategy being followed by ICICI Bank which according to me is shrewd and manipulative. Ever since the news broke out that ICICI Bank was part of a consortium of banks that…

How much is the Air India brand really worth?

With speculation rife on the sale of Air-India, the question that arises is how much the brand Air India is really worth. With excess staff, below par service, and other inefficiencies, experts have been speculating that the only real benefit for buying Air India is its brand value.…

Share-a-cab Chronicles – A new Market Research Tool?

You might think that taking a Uber Pool or Ola Share is just a way of cutting down transportation costs. Or meeting interesting people on the way to office? Or going by the new rule introduced by Uber overseas where they ban flirting and physical contact between passengers…

How Data Theft is affecting the Elections

Data Theft whether from Aadhar or Facebook has increasingly become a serious thing to worry about. With Cambridge Analytica’s involvement both in the Bihar 2010 polls, the Donald Trump campaign and the Brexit vote, it seems like the world’s population has to be worried about any election being…

Would Jane appeal to the Indian John?

If the damage done by its insensitive PR launch is not too great, yes. India’s drinking patterns differ significantly from those in any other market in the world. Much has been written about how India is the world’s largest whiskey market. Unfortunately, most of what we drink is…

Who exactly is India’s Middle Class, anyway?

The Economist article ” The Elephant in the Room, India’s missing middle class” published on January 18, 2018, was not always complementary to the Indian economy and its potential, although the article had several truths that might have hit home.  The Economist projected the Indian middle class at 78…

How a pre-read kills the joy of presenting

I am not quite sure who started it all, but I kind of suspect it was the management consultancy companies. Or was it the VCs who received business proposals by the dozen just like film producers receive scripts? The concept of asking for a pre-read, when you are…

Has Bollywood influenced Indian Male Behaviour?

Anti-mimesis is a philosophical position that holds the direct opposite of Aristotelian mimesis. Its most notable proponent is Oscar Wilde who in his 1889 essay The Decay of Lying said that, “Life imitates Art far more than Art imitates Life”. That raises a very important question for us. If Indian cinema is…

Does using the same idiom as someone else make an idea original?

Ad Buzz January 18 which first appearing in mxmindia.com on January 18 The death of Kapil Mohan, the creator of the Old Monk rum drew a number of memoirs and essays on this iconic brand.  But one particular ad on social media on January 10, became quite popular…

Vodafone-Idea Merger : Two brands or One?

When mergers and acquisitions happen these days, the first people from the outside to get very excited are the marketing folks. The easy debate for them is whether the merged company should consolidate their brands into one brand, or leave the brands separate and on their own. The…