MNCs will be caught between two Godmen

Just as the MNCs were putting the finishing touches to what they call their Anti-Patanjali strategies, there might just be another upset around the corner. Sri Sri Ravishankar founder of the Art of Living Foundation, is supposed to open about 1000 stores called Sri Sri Tattva ( Patanjali…

Ad Buzz

( first appeared in the Ad Buzz my weekly column  in MXMindia.com on January 4, 2017 ) The year-end was full of the cacophony of writers making predictions for 2018, or mundane reviews of 2017, in spite of the fact that a calendar year has no particular statistical…

Nuclear Button tweet inspires brands and social media

  Earlier, brands took their cues from the news, cinema and other fields. Or used topics like another brand’s major event to take advantage and poke fun at them. Remember in 2017 when BMW celebrated its 100th birthday, how Mercedes acted cheekily with this ad? It paid BMW a left-handed…

Simon Mottrum on how brands are built – The 2017 D & AD Presidents Lecture

Simon Mottrum heads up Rapha a very premium cycling brand in the UK which just got sold for £ 200 million .  He says cycling is about glory through suffering.  I love that phrase. Hear him in this 6 minute video at the D & AD President’s Lecture…

Can a new electric avatar save the Nano?

The electric version of the Nano, now renamed the Jayem Neo as an electric vehicle, is expected to be launched into the market with great aplomb. The Nano which has been sellling much less than 500 cars a month in this year has been struggling to keep up…

What if the Consultancy consumes the Ad Agency?

  Late last year Bain Capital bid 152 billion yen ( US 1.35 billion ) for ADK in which WPP has held a 25% stake in ADK for the last 20 years. WPP’s stake had been valued at $290 million. ADK held a 2.4 percent stake in WPP…

The Face off between Consultancies & Communication Groups

    Steve Jobs is once known to have said, “We do no market research. We don’t hire consultants”. So obviously Steve Jobs didn’t have much faith in either but for some time now marketing trade magazines have been publishing articles on what might be described as a…