Who exactly is India’s Middle Class, anyway?

The Economist article ” The Elephant in the Room, India’s missing middle class” published on January 18, 2018, was not always complementary to the Indian economy and its potential, although the article had several truths that might have hit home.  The Economist projected the Indian middle class at 78…

Busting the Myth of Generational Targeting

It has become intellectually superior to start any discussion on marketing and advertising with at least one reference to generational targeting. The real question is how relevant is an American view of generations relevant to the rest of the world including India? The Baby Boomers about whom volumes have…

How a pre-read kills the joy of presenting

I am not quite sure who started it all, but I kind of suspect it was the management consultancy companies. Or was it the VCs who received business proposals by the dozen just like film producers receive scripts? The concept of asking for a pre-read, when you are…

Tata Nano – Many would be sorry to see it go

When Tata Motors MD Guenter Butscheck told the press this week that Tata Nano might see a phase-out in 2019, one couldn’t but help feel a twinge of sadness. After all, the Nano was touted as being the cheapest car in the world in 2009 when it was…

FMCG Companies face an Innovation Gap

The old recieved wisdom still holds sway in the world of fmcg marketing. The classic fmcg giants have to change radically, not only in in terms of their communication and media strategies but also in their marketing and brand strategies, innovation set-up and innovation cycles. Many of them…

Has Bollywood influenced Indian Male Behaviour?

Anti-mimesis is a philosophical position that holds the direct opposite of Aristotelian mimesis. Its most notable proponent is Oscar Wilde who in his 1889 essay The Decay of Lying said that, “Life imitates Art far more than Art imitates Life”. That raises a very important question for us. If Indian cinema is…

Does using the same idiom as someone else make an idea original?

Ad Buzz January 18 which first appearing in mxmindia.com on January 18 The death of Kapil Mohan, the creator of the Old Monk rum drew a number of memoirs and essays on this iconic brand.  But one particular ad on social media on January 10, became quite popular…

Vodafone-Idea Merger : Two brands or One?

When mergers and acquisitions happen these days, the first people from the outside to get very excited are the marketing folks. The easy debate for them is whether the merged company should consolidate their brands into one brand, or leave the brands separate and on their own. The…

MNCs will be caught between two Godmen

Just as the MNCs were putting the finishing touches to what they call their Anti-Patanjali strategies, there might just be another upset around the corner. Sri Sri Ravishankar founder of the Art of Living Foundation, is supposed to open about 1000 stores called Sri Sri Tattva ( Patanjali…

Ad Buzz

( first appeared in the Ad Buzz my weekly column  in MXMindia.com on January 4, 2017 ) The year-end was full of the cacophony of writers making predictions for 2018, or mundane reviews of 2017, in spite of the fact that a calendar year has no particular statistical…