Can Google Employees impose their will on the Company?

When Google agreed to help the Pentagon with AI for defense purposes, the employees at Google threw a fit. They didn’t want their company to be remotely connected with war. 4000 employees signed a petition that they didn’t want Google to go ahead with Project Maven, a program…

Salman Khan : The Rise and Fall of a Brand

The Indian marketer’s obsession with celebrities is well known. If we lack an idea for the brand the easiest way to make up is to have a celebrity in the advertising. Or in other words, the celebrity becomes the advertising idea. Salman as a celebrity brand has had…

Misdirection is an Important Ploy in PR Strategy

In the entire ICICI Bank – Videocon controversy what I have been admiring most is the PR strategy being followed by ICICI Bank which according to me is shrewd and manipulative. Ever since the news broke out that ICICI Bank was part of a consortium of banks that…