Is the ICC World Cup, India’s Superbowl?

The other day I was having a casual discussion with some marketing experts on whether the ICC World Cup is our Super Bowl.  Yes and No.  The Super Bowl represents the most prestigious marketing event of the year. Which is why it draws so many specially made commercials and each…

The difference between Nationalism and Patriotism

first published on LinkedIn on May 24, 2016 Preamble These two words Patriotism and Nationalism have been bandied around both by the government, the media and the people at large for some time now. Add to that another word that may be related in some way and that…

The Trouble with Introverts

(They are aloof, they are weird and they hide from the world all the time)Over the last few years, I have read an awful lot about introverts. I know now that roughly they are a third of our population and to that extent they are not some kind…

Will Baba Ramdev succeed with fashion?

One of the principles of yoga may well be to stretch but does that apply equally to the practice of branding ? Baba Ramdev might be a brand that has reached the end of its elasticity. After all, brands are not infinitely elastic. Patanjali’s core competence of being Indian…

The Difference between Company Money and Personal Money

When recent press reports alluded to the possibility that Ad King Sir Martin Sorrel might have used company money to pay for personal expenses which resulted in his having to leave the company, it brought to top-of-mind a practice that is perhaps also alive in India especially amongst…

Millennial Mania

  Millennials like family cars Most Indian marketers seem to have been suddenly overcome by millennial mania.  Maybe it is the sheer amount of American marketing literature pervading our ranks, that tries to find commonalities in a large and diverse group of people.  Our first chant for India…

New Durex campaign struggles with contradictions

Adbuzz my weekly review of advertising last week on mxmindia.com where this article was first published If you have ever felt a dentist’s glove inside your mouth you know what latex tastes like.  So, one does get the rationale for flavoured condoms for improving the quality of oral…

The Uneasy Truce between the Central Bank and the Government

On June 8, 2017, I had written a piece on LinkedIn The Uneasy Truce between the Central Bank and the Government where I had explained how Raghuram Rajan had become the sacrificial goat in the ongoing conflict between the Reserve Bank of India and the Government especially on…

Leaders have to be politically correct

The term ‘politically correct’ in modern usage, is used to describe some language, policies, or measures that are intended to avoid offense or disadvantage to members of particular groups in society. I recently heard a two year old recently reciting all the old nursery rhymes I knew. But I stumbled as…

Amazon introduces the future of shopping. No Queues. No Check Out.

No wonder Amazon is being referred to as the ‘tech giant’ these days in the press. It’s no longer the ‘online store’, ‘e-commerce giant’ or anything else, although its immediate competition in e-commerce seems to see it that way, to serve its own purpose. With Alexa becoming the…