Can you really research Creativity?

Advertising Imitates Humour Two ingenious gentlemen called Stephen King and Jeremy Bullmore of JWT London, in the 60s, threw 2 buckets of hot water on the existing communication theory, prevalent at the time. They argued at a client meeting, while presenting a piece of creative work, that the…

Ad Buzz

( first appeared in the Ad Buzz my weekly column  in MXMindia.com on January 4, 2017 ) The year-end was full of the cacophony of writers making predictions for 2018, or mundane reviews of 2017, in spite of the fact that a calendar year has no particular statistical…