Will Baba Ramdev succeed with fashion?

One of the principles of yoga may well be to stretch but does that apply equally to the practice of branding ? Baba Ramdev might be a brand that has reached the end of its elasticity. After all, brands are not infinitely elastic. Patanjali’s core competence of being Indian and ayurvedic augurs quite well for the their current repertoire of brands …

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The New Face of Creativity

Without making a grand announcement, how we define the creative department in an agency may have quietly changed. Perhaps the biggest change started taking place when the large media agencies started hiring creative people realising that their clients were not looking for just media solutions from them. Besides of course the fact that the digital environment is radically changing the …

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The New Face of Creativity

Without making a grand announcement, how we define the creative department in an agency may have quietly changed. Perhaps the biggest change started taking place when the large media agencies started hiring creative people realising that their clients were not looking for just media solutions from them. Besides of course the fact that the digital environment is radically changing the …

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The Difference between Company Money and Personal Money

When recent press reports alluded to the possibility that Ad King Sir Martin Sorrel might have used company money to pay for personal expenses which resulted in his having to leave the company, it brought to top-of-mind a practice that is perhaps also alive in India especially amongst Indian promoters. What could motivate owners/promoters to bill all their expenditure to …

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Millennial Mania

  Millennials like family cars Most Indian marketers seem to have been suddenly overcome by millennial mania.  Maybe it is the sheer amount of American marketing literature pervading our ranks, that tries to find commonalities in a large and diverse group of people.  Our first chant for India and its young population somehow excluded the word millennial and settled at …

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The Power of Employees who take a Stand

When Google agreed to help the Pentagon with AI for defense purposes, the employees at Google threw a fit. They didn’t want their company to be remotely connected with war. 4000 employees signed a petition that they didn’t want Google to go ahead with Project Maven, a program by Pentagon which focused on the targeting systems of the military’s armed drones. Google …

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Can Google Employees impose their will on the Company?

When Google agreed to help the Pentagon with AI for defense purposes, the employees at Google threw a fit. They didn’t want their company to be remotely connected with war. 4000 employees signed a petition that they didn’t want Google to go ahead with Project Maven, a program by Pentagon which focused on the targeting systems of the military’s armed drones. Google …

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