How Nervous CMOs nail their Ad Agencies to Save their Skin

My weekly column Ad Buzz which appears in mxmindia.com The General Motors diet became famous some years ago as an effective means of slimming down and losing weight, although why it was attributed to a car maker completely alluded me. I later discovered it was an eating plan indeed developed by the car company. In January 2018, Ford Motors announced …

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Videocon Shows What Debt and Bad Brand Management Can Do to a Company

First published in thewire.in on 18 April 2018 Textbook marketing says that a price warrior has a limited life because he will sacrifice long-term brand values for short-term sales. And that is exactly what Videocon might have inadvertently done. The current ICICI Bank-Videocon loan controversy, where Venugopal Dhoot is being linked with Nupower Renewables owned by Deepak Kochar, has rekindled interest …

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New Durex campaign struggles with contradictions

Adbuzz my weekly review of advertising last week on mxmindia.com where this article was first published If you have ever felt a dentist’s glove inside your mouth you know what latex tastes like.  So, one does get the rationale for flavoured condoms for improving the quality of oral sex, even if the flavours might seem a little regressive like kala …

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Mathman quits WPP Equation

When Martin Sorrell made a hostile bid for JWT in 1987, nobody could believe that an ad agency could be the victim of a takeover. Largely because agencies were held together by loyal clients who could object to new owners if they thought them inappropriate.  JWT at the time was doing badly in financial terms with gross margins of less than 5%, …

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Share-a-cab Chronicles – A new Market Research Tool?

You might think that taking a Uber Pool or Ola Share is just a way of cutting down transportation costs. Or meeting interesting people on the way to office? Or going by the new rule introduced by Uber overseas where they ban flirting and physical contact between passengers using ‘Uber pool’ taxi service, after strangers used it to meet for …

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