New Durex campaign struggles with contradictions

Adbuzz my weekly review of advertising last week on mxmindia.com where this article was first published If you have ever felt a dentist’s glove inside your mouth you know what latex tastes like.  So, one does get the rationale for flavoured condoms for improving the quality of oral sex, even if the flavours might seem a little regressive like kala …

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Mathman quits WPP Equation

When Martin Sorrell made a hostile bid for JWT in 1987, nobody could believe that an ad agency could be the victim of a takeover. Largely because agencies were held together by loyal clients who could object to new owners if they thought them inappropriate.  JWT at the time was doing badly in financial terms with gross margins of less than 5%, …

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Share-a-cab Chronicles – A new Market Research Tool?

You might think that taking a Uber Pool or Ola Share is just a way of cutting down transportation costs. Or meeting interesting people on the way to office? Or going by the new rule introduced by Uber overseas where they ban flirting and physical contact between passengers using ‘Uber pool’ taxi service, after strangers used it to meet for …

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How Data Theft is affecting the Elections

Data Theft whether from Aadhar or Facebook has increasingly become a serious thing to worry about. With Cambridge Analytica’s involvement both in the Bihar 2010 polls, the Donald Trump campaign and the Brexit vote, it seems like the world’s population has to be worried about any election being fixed. This is therefore no longer a threat to individuals but to …

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The Uneasy Truce between the Central Bank and the Government

On June 8, 2017, I had written a piece on LinkedIn The Uneasy Truce between the Central Bank and the Government where I had explained how Raghuram Rajan had become the sacrificial goat in the ongoing conflict between the Reserve Bank of India and the Government especially on the issues of Monetary Policy and interest rates. But now it seems …

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How to kill a brand in a week

First published in February 20, 2018   Ad Age published an article 4 days ago where they asked experts what would happen to the brand Nirav Modi as a result of the Punjab National Bank scam, and the experts all said nothing would happen to the brand from a consumer point of view. Nothing could be further from the truth. …

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