The Face off between Consultancies & Communication Groups

    Steve Jobs is once known to have said, “We do no market research. We don’t hire consultants”. So obviously Steve Jobs didn’t have much faith in either but for some time now marketing trade magazines have been publishing articles on what might be described as a…

Will a Consulting unit work within the Advertising Agency?

  Hakuhodo recently announced a consulting unit called Teko within their overall agency model, which seems like an interesting spin-off to the ad agency. Especially since recent news has stressed on the consultancy as being a threat posed to the communication groups. This is largely because the consultancy…