The New Face of Creativity

Without making a grand announcement, how we define the creative department in an agency may have quietly changed. Perhaps the biggest change started taking place when the large media agencies started hiring creative people realising that their clients were not looking for just media solutions from them. Besides…

FMCG Companies face an Innovation Gap

The old recieved wisdom still holds sway in the world of fmcg marketing. The classic fmcg giants have to change radically, not only in in terms of their communication and media strategies but also in their marketing and brand strategies, innovation set-up and innovation cycles. Many of them…