Let’s stop the Overworking Culture

When an Infosys techie was murdered using a computer cable by a security guard at their Pune campus, besides feeling extremely shocked and sorry for the young lady, the first thought that came to my mind was ‘ What was she doing at work on a Sunday?’ But…

Do Indian Employers resent giving you Annual Leave?

I moved from a global company after many years to a local promoter led company, and I couldn’t help feeling the resistance to granting me my annual leave. The first time I applied for leave I was told that the company was not doing as well as it…

The Face off between Consultancies & Communication Groups

    Steve Jobs is once known to have said, “We do no market research. We don’t hire consultants”. So obviously Steve Jobs didn’t have much faith in either but for some time now marketing trade magazines have been publishing articles on what might be described as a…

Is Business Transformation the new buzz word?

  Recently for an interview for the vacancy of a Digital Strategy Head, one of our candidates when asked what was his favourite line of activity, said it was Business Transformation. In the 70s and 80s people used the word Positioning in equal abandon. You could almost substitute…

2018 :Coping with the past and looking into the future!

  While it is popular to be optimistic about a new year, it does seem like 2018 will depend largely on how to cope with some of the mis-deeds of the last few years. One of the phenomena that has struck us the world over is that victory…

Will a Consulting unit work within the Advertising Agency?

  Hakuhodo recently announced a consulting unit called Teko within their overall agency model, which seems like an interesting spin-off to the ad agency. Especially since recent news has stressed on the consultancy as being a threat posed to the communication groups. This is largely because the consultancy…