MNCs will be caught between two Godmen

Just as the MNCs were putting the finishing touches to what they call their Anti-Patanjali strategies, there might just be another upset around the corner. Sri Sri Ravishankar founder of the Art of Living Foundation, is supposed to open about 1000 stores called Sri Sri Tattva ( Patanjali…

The Face off between Consultancies & Communication Groups

    Steve Jobs is once known to have said, “We do no market research. We don’t hire consultants”. So obviously Steve Jobs didn’t have much faith in either but for some time now marketing trade magazines have been publishing articles on what might be described as a…

Air Deccan brings back the Nostalgia of Flying to the First Time Flier

  Capt Gopinath first launched Air Deccan with a flight from Bangalore to Hubli back in 2003. In many ways, he introduced the concept of value flying to India. Long before airlines had realised that aviation is a difficult business and that profit margins can get as thin…

Thums Up and the Evolution of Indian Masculinity

  When we lost Vinod Khanna earlier this year we lost the ultimate symbol of masculinity as we knew it, a few decades ago. The blue print of masculinity in the 50s, 60s and 70s was quite different from how we understand it today. Masculinity in those ages…