Are Kellogg and Haldiram strange bedfellows?

With the possibility of an alliance between Kelloggs and Haldirams which of course did not have any official confirmation from either companies, Kellogg and Halidram’s is an interesting combination for a merger. If you look at the history of Kellogg it was the first company to place a…

Will Baba Ramdev succeed with fashion?

One of the principles of yoga may well be to stretch but does that apply equally to the practice of branding ? Baba Ramdev might be a brand that has reached the end of its elasticity. After all, brands are not infinitely elastic. Patanjali’s core competence of being Indian…

Tata Nano – Many would be sorry to see it go

When Tata Motors MD Guenter Butscheck told the press this week that Tata Nano might see a phase-out in 2019, one couldn’t but help feel a twinge of sadness. After all, the Nano was touted as being the cheapest car in the world in 2009 when it was…

Does using the same idiom as someone else make an idea original?

Ad Buzz January 18 which first appearing in mxmindia.com on January 18 The death of Kapil Mohan, the creator of the Old Monk rum drew a number of memoirs and essays on this iconic brand.  But one particular ad on social media on January 10, became quite popular…

Thums Up and the Evolution of Indian Masculinity

  When we lost Vinod Khanna earlier this year we lost the ultimate symbol of masculinity as we knew it, a few decades ago. The blue print of masculinity in the 50s, 60s and 70s was quite different from how we understand it today. Masculinity in those ages…